Adobe Express

Working with Adobe, I contributed to the first mile experience for Adobe’s template-based, all-in-one design application, Adobe Express.

Client
Adobe

Year
2022

Role
UX/UI, Motion Design

At the end of 2021, what was formerly known as Adobe Spark Post became Adobe Express. I joined the Product Led Growth team as a growth designer in the midst of this transition.

As a growth designer, I was tasked with optimizing user journeys within the Adobe Express app to increase user engagement and retention. My team was specifically focused on designing the freemium and free trial experiences for Adobe Express, starting with SEO all the way through to signup and initial onboarding. We created a large number of user journey maps, wireframes, and hi-fi mockups that we submitted for A/B user testing.

Benchmade

Google Earth 10