GoalTilt Mobile Design

GoalTilt is a social wellness mobile app that allows individuals of all fitness levels to react, connect, and invest in each others’ fitness goals. I provided branding, user experience and interface design, and art direction prior to launch.

Client
Feelance

Year
2019

Role
Art Direction, UX/UI Design, Brand Design

Branding was to have an active/lifestyle feel. We played with the idea of forward motion, using the "greater than" symbol to convey that users are working to better each day. Using the word "tilt" speaks to the function of the app - to help users get to that turning point where momentum has built and they will tilt toward their goal rather than stop pursuing it. “Tilt the odds in your favor.”

Improving off of a previous backend build, the goal for the UI and UX was to streamline the vast number of app pages and make the app experience more intuitive. Users can set fitness goals, start fitness campaigns, track their goal and weight loss statuses, post status videos, and invest “Tiltbucks” into other user's goals.

Kaskada

selected works