Kaskada Website Design

Working with The Program, I had the opportunity to help design a website for Kaskada, a Seattle-based software company specializing in machine learning. Kasakada wanted to slim down their web experience to its essentials. In Croatian, “kaskada“ means waterfall. This became the inspiration for the site’s illustrations and design.

Agency
The Program

Year
2019

Role
Art Direction, UX/UI Design, Illustration

Still in development and unable to be shown on the website, Kaskada’s product offering needed to be visually represented to help connect the dots and tell the product story. We crafted a series of isometric, animated illustrations to speak to the product’s core features along with clear, concise messaging that communicated Kaskada’s value proposition, built intrigue, and increased conversion.

The new website helped Kaskada put their best foot forward, securing investment and recruitmenting top talent as they closed their Series A round - quickly catching the attention of venture firms Voyager Capital, NextGen Venture Partners, Founders’ Co-op, and Walnut Street Capital Fund.

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